Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml),
in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.Write an eight to ten (8-10) page paper in which you: Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how
these segments affect the corporation you chose and the industry in
which it operates. Considering the five (5) forces of competition, choose the two (2)
that you estimate are the most significant for the corporation you
chose. Evaluate how well the company has addressed these two (2)
forces in the recent past.
With the same two (2) forces in mind, predict what the company might
do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the
opportunities available to the corporation. Give your opinions on how
the corporation should deal with the most serious threat and the
greatest opportunity. Justify your answer.
Give your opinion on the corporation's greatest strengths and most
significant weaknesses. Choose the strategy or tactic the corporation
should select to take maximum advantage of its strengths, and the
strategy or tactic the corporation should select to fix its most
significant weakness. Justify your choices.
Determine the company’s resources, capabilities, and core competencies.
Analyze the company’s value chain to determine where they can create
value using the resources, capabilities, and core competencies
discussed above. Use at least three (3) quality references. Note: Wikipedia and other
Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; references must follow APA or
school-specific format. Check with your professor for any additional
instructions. Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the date.
The cover page and the reference page are not included in the required
page length.