BUS508

Assignment 1: Entrepreneurial Leadership
 Using the WileyPlus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success” example.
Write a three to four (3-4) page paper in which you:
 1.Determine how Five Guys’ philosophy sets it apart from other fast-food chains.
2.Analyze the original values for the start-up company and how it remains strong today.
3.Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors.
4.Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices.
5.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

Assignment 2: Competitive Strategies
Due Week 4 and worth 160 points
Choose an industry in which two or more companies has historically competed to maintain a significant share of the marketplace. These could include: Coca-Cola and Pepsi-Cola, Apple and Microsoft, GM and Ford Motor Company, or any other well-known pair of competitors.
Write a three to four (3-4) page paper in which you:
1.   Determine how each corporate culture differs from the other.
2.   Analyze three (3) ways that each unique culture has benefited by the other’s competition.
3.   Speculate how each would continue to thrive if its current corporate culture would need to change in the near future. Be sure to state what change(s) you are speculating on and what led you to identify that possibility.
4.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.

Assignment 3: Forensic Accounting in Practice
Due Week 6 and worth 160 points
Using the WileyPlus resources, go to the “Forensic Accountants: Fraud Busters” example.
Write a six to eight (6-8) page paper in which you:
1.   Determine the most important five (5) skills that a forensic accountant needs to possess and evaluate the need for each skill. Be sure to include discussion regarding the relationship between the skill and its application to business operations.
2.   Describe the role of a forensic accountant within a courtroom environment.
3.   Analyze the legal responsibility a forensic accountant has while providing service to a business.
4.   Research two (2) cases where forensics accountants have provided vital evidence in a case.
Summarize the cases and the importance of the forensic accountants’ role during each case.
5.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.

 

 Assignment 4 Internet Techolology, marketing, and Security
Write an eight to ten (8-10) page paper in which you:
1.   Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
2.   Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
3.   Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
4.   Research two (2) other businesses that have used Social Media Marketing to their advantage.
Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
5.   Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
6.   Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other
Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
•  Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•  Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:
•  Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
•  Use technology and information resources to research issues in contemporary business.
•  Write clearly and concisely about contemporary business using proper writing mechanics.