MKT 571 Integrated Marketing Communication plan (IMC)

Select a current product with which you are familiar, and pitch a new Integrated Marketing Communication plan (IMC) to your client.

Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast for the product featuring your new strategy (Youtube TM, video, or power point storyboard is acceptable). Product: Coca Cola Intro Target Market , Needs, objective/Awareness, Print, Media, Sales, conclusion