MKT 571 Segmentation and Target Market Paper

MKT 571 Segmentation and Target Market Paper
Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market.

Required Elements: No more than 2100 words Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. Discuss your final target markets that are derived from your segmentation. Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy Format your paper according to the updated APA standards.