MKTG522
MKTG 522 Week 1 Course Project Marketing Plan Topic
Course Project
This week, you will begin working on your Marketing Plan that is due in Week 7. Click on the Marketing Plan tab in Course Home for the full details.
Submit your Marketing Plan topic using the Marketing Plan Topic Form found in Doc Sharing.
Please download and review the Marketing Plan Guide in Doc Sharing prior to beginning your marketing plan. Also, see the Sonic Marketing Plan Example and Exercises in the Appendix of your Kotler textbook. The questions asked in the exercises may help you further develop your
marketing plan.
MKTG 522 Week 1 DQ 1
Name the six steps in the marketing research process as discussed in the Kotler text.
Why is it important to include all of these steps in the research process?
Why is the first step the most important?
MKTG 522 Week 1 DQ 2
Why is it important for a company to have a well written mission statement?
What key points do you think need to be included in the mission statement?
Should a mission statement also be a marketing tool?
MKTG 522 Week 2 Course Project Marketing Plan
Course Project - Marketing Plan Submission #1
This week, your first draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.
In the first draft of your Marketing Plan, you will be providing your first draft, which includes Section 2.0 in your Marketing Plan. Please remember to go back and revise these sections based upon the grading feedback, the readings, lectures, and discussions throughout the course.
2.0 Situation Analysis
2.1 Market Summary
2.2 SWOT Analysis
2.3 Competition
2.4 Product (Service) Offering
2.5 Keys to Success
2.6 Critical Issues
MKTG 522 Week 2 DQ 1 (Consumer Buying Behavior)
What are some of the factors that influence consumers’ buying behavior?
Have the purchasing habits of your parents and/or grandparents influenced your buying behavior?
If you were to open your refrigerator and cupboards and compare the contents with those of your parents, would you find some brands in common?
MKTG 522 Week 2 DQ 2 (Target Market Selection)
What are some of the challenges faced by marketers as they attempt to define their target markets?
How necessary is it to fine-tune your Marketing Plan so that your target market is clearly defined and measurable?
Why is extensive research necessary for an accurate definition of a target market?
MKTG 522 Week 3 DQ 1 (Branding)
Procter & Procter & Gamble (P&G) perhaps epitomizes the ability to create highly successful brands and marketing efforts. Read the Breakthrough Marketing case study about Procter & Gamble on page 269 in chapter 9 of your e-text.
Given our study through the first three weeks, to what do you attribute P&G's success and its ability to continually grow its business? Were you to project into the future, what recommendations would you make to P&G marketing executives, especially as to where the company might be
vulnerable?
MKTG 522 Week 3 DQ 2 (Competitive Strategies)
As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
MKTG 522 Week 4 Course Project Marketing Plan
Course Project - Marketing Plan Submission #2
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
This week, your second draft of the Marketing Plan is due for review and feedback. For complete details, click on the Marketing Plan tab in Course Home and download the Marketing Plan Guide in Doc Sharing.
In the second draft of your Marketing Plan, you will be adding the first four parts of Section 3.0 to the working copy of your Marketing Plan. Please remember to go back and revise each of these sections based upon the grading feedback, and the readings, lectures, and discussions
throughout the course. Submit only these sections due for review.
MKTG 522 Week 4 DQ 1 (Pricing Strategies)
As part of the Marketing Mix, PRICE, P, is important to the marketer. Yet when we look at price, it is more than just a dollar figure. What does price represent to the consumer? What does price represent to the marketer?
MKTG 522 Week 4 DQ 2 (Marketing of Services)
How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?
MKTG 522 Week 5 DQ 1 (Channels of Distribution)
MKTG 522 Week 5 DQ 2 (Retailing, Wholesaling, and Logistics)
MKTG 522 Week 6 DQ 1 (Marketing Communications)
MKTG 522 Week 6 DQ 2 (Advertising Effectiveness)
MKTG 522 Week 7 DQ 1 (International Markets)
MKTG 522 Week 7 DQ 2 (Ethics and Social Responsibility)