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Please read the L. L. Bean company history

Please read the L. L. Bean company history (website link provided below). After reviewing that information answer the following questions in a 2 page MS Word document.

  1. What do you personally think really influences long-term customer retention and loyalty?  Products? Promotions? Prices? Staff? Convenience? Reward programs?
  2. In what ways is listening to customers similar to listening to friends and colleagues?
  3. In your own words, based on the information in this unit, how would you describe Active Listening?
  4. Name two ideas that you gained from reading the Mindtools.com articles.