You are the new marketing manager to The Waters Bottling Company (WBC) of Munsonville, NH. They have never done any marketing for their water before so they will need to be educated as to the role of marketing in their company’s success. They started their company last year and want to “do it right” according to their president and founder, Dr. M. Waters. (The M stands for Muddy so he prudently only uses the initial. He also is rather fond of Blues music, which he would like to incorporate into the marketing plan in some way.) They want to sell their crystal clear, granite filtered mountain water to the “right” market. It is your job to identify that target market. At ..
The 20th and 21st centuries have produced many business leaders, such as corporate giants like Jack Welch of GE, Daymond John of FUBU, Steve Jobs of Apple, and Herb Kelleher of Southwest. In addition, many hip-hop moguls have risen to prominence, such as Sean Combs, aka P Diddy, of Bad Boy Records; Russell Simmons, founder of Def Jam; and Sean Carter, aka Jay Z, of Rock Nation.
In planning, one component to explore is how an entrepreneurial organization’s internal competencies help to achieve a strategic advantage in the marketplace. In a 250-300 word response, answer the following: What steps/actions would an entrepreneur take to determine whether the entrepreneurial venture has the appropriate internal competencies to achieve competitive advantage?
In your lifetime, do you think companies such as Coke, McDonald’s, or Google will be overtaken by new, entrepreneurial companies? In a 200-250 word response, indicate why you selected your answer.
In a two- to three-page paper (not including the title and reference pages), explain the purpose of a cash flow statement and how it reflects the firm’s financial status. Include important points that an analyst would use in assessing the financial condition of the company. Also, analyze Ford Motor Company’s cash flow from its 2012 Annual Report. Your paper must be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least three scholarly sources from the Ashford University Library.
As you continue to develop in your career, you will find that your responsibilities as a leader will increase. You will be tasked with many different jobs, such as managing conflict, handling communication challenges among your team members, or addressing organizational communication needs. As you know, no employee likes to speak up only to have his or her ideas not taken seriously, or to confront others about their working styles, or to face uncomfortable gossip among coworkers. Discuss communication styles and barriers and the conflict and negotiation process involved in handling the situation. describe the strategy or strategies you would apply in thIS situation
Search the Internet for groups and organizations promoting racial equality. Use the information from the textbooks and your web search to complete this assignment. Identify one racial group from the list below: African American Asian American Middle Eastern American Hispanic American/Latino
Resource: Economic Terms and Health Care History grading criteria on the student website Complete the Economic Terms Exercise in Week One of the student website. Write a 700- to 1,050-word paper in which you include the following: • Describe the history and evolution of health care economics and the timeline of health care funding, usingthe defined terms. • Includetwo outside resources.
The 'Math Department Lunch' is in March, but I forgot which day, so I asked around.
Denise said that the date was an odd number; Kristell claimed it was greater than 13.
From the scenario, prioritize the most significant components of a social media campaign according to the level of influence each could have on the new product launch. Examine both the social media tools that will provide the highest return on investment (ROI), and two (2) key performance indicators (KPIs) that one could use to measure success. Provide a rationale for your response. •Imagine that you are a manager of a retail store in a major mall with decreasing sales. From the e-Activity and weekly reading, suggest two (2) ways that you can use social media in order to increase sales and promote your business. Provide two (2) examples of businesses that have used these methods and succeeded.